Challenge - DHL

Conveying the strategy and mission to the entire organisation quickly, with maximum input from senior management and the engagement of middle managers.

Solution

A one day session where the senior team were interviewed by middle managers about the various elements of the strategy. The middle managers produced a newspaper that summarised the mission which was distributed to the rest of the organisation. This was followed up in team meeting by the same managers who wrote the newspaper, and online film footage of the press conferences run by the senior team.

iLAB Modules

 

Results

Empolyee engagement surveys showed that this process had a profound impact on the way the employee saw the Senior Executive, sharing the strategy and business direction as well as their understanding of the big picture context for the business.