Getting the communication of mission, strategy and change initiatives clear, consistent and leveraged is easier said than done. This iLAB is aimed at creating the messages that can later be communicated through various channels across the enterprise.

We believe that all iLABs need to be marketed to their target groups. If there is no relevance then there is no need to be there and no ROI on the time and money invested.

We like to engage people through posters, newspaper headlines and clear straight forward communications. Humour helps - so does a sense of urgency. This iLAB gets a group of people to develop key messages and a mechanism to deliver these key messages to the target group.

In 90 minutes you will have
Identifiedthe key messages that will attract the attention of the target group
Developed using bumper stickers to convey these messages
Agreed the medium by which these messages will “infect” their target audience
Committed to supporting the agreed messages