It was Albert Einstein who said “Imagination is everything. It is the preview of life coming attractions”.

Creating is fueled by insights, ideas and imagination.

This iiLAB module is designed to get you thinking. We warn you that even the most rational mind will succumb to the tools and techniques you will learn here. It may seem strange but creativity is a process which contain a particular order and rhythm. It is fun, provocative, sometimes irreverent and a tremendousoutlet for conventional thinkers.

So gather up your creativity and join us for a session you will remember for a long time to come. This session is ideally suited for ideas around new products, services and markets

In 90 minutes you will have
Uncovered a need which you may not have noticed before
Practiced using a variety of tools which arrive at many [and we mean many!] new ways to address this need
Worked out which techniques suits you and the challenges you face