Nobel prize winner Albert Szent-Gyorgi once said “A discovery is said to be an accident meeting a prepared mind.”

As a wise jewish proverb assures us, “we do not see things as they are, but as we are”.

Here we make choices. We shift and choose the idea that attracts us the most and commit ourselves to a course of action to test it further. We build an overview and give the concept / idea a name.

In 90 minutes you will have
Considered ways of connecting your idea to your desired market
Committed to the concept / idea that is the most compelling
Creating a rough prototype of your new idea / concept
Understanding of the beliefs and mindsets that could impede your progress a plan as to how you might share your idea with collaborators