When Larry Page and Sergio Brin – founders of Google – set out to make all information on the planet accessible to everyone, anytime and for free, they let their imaginations create services that unexpectedly unlocked value.

Like Edison’s light bulb, which spawned an entire industrial complex including electricity generation and distribution, they too have created an entire industry, but this time online.

Inviting imagination is triggered by a real need and allows the collective imagination to observe and create insights around what is not currently happening and how it could be done differently.

In 90 minutes you will have
Uncovered a need or idea which you may not have noticed before
Practiced using a variety of tools which arrive at many [and we mean many!] new ways to address this need
Worked out which techniques suits you and the challenges you face
Shared your own excitement and inspiration, discovering your creativity and entering the unknown