Programmers of Firefox do not share an office or a telephone number. They do not have a business card from the same organisation and they do not go to induction courses to learn about the company’s rules.They meet, greet, work, play, collaborate and build incredible software products online – they are connected in a community of practice, the global community of Mozilla.

So far, they have created a suite of free products that has 15% of global market share and growing at 1%a month. Not bad for a bunch of volunteers!

Getting connected to the market’s need is at the heart of understanding why users are dissatisfied with a service, product, process or strategy. Researching your market to find out who is doing what. By listening to experts and your own inner voice, you too can pull together key data around the need, observe feelings, insights and hunches and create disparate teams of expertise.

In 90 minutes you will have
Named the key stakeholder groups interested in the team’s decisions.
Identified the impact of strategy decisions on these groups
Determined the best approaches and desired behaviours required to manage impacts
Assigned responsibility to team members