Most fashion designers understand that differentiation creates competitive advantage and is worth the investment. Their industry has created a mandate for change. Every ten weeks they redesign and reinvent product ranges to suit the needs of their customers. They look at, and listen to, their target market and then prototype and adjust their offerings to fit customer needs.

Banks, professional service firms and many service providers are starting to understand that they too can use uniqueness to distinguish themselves in a noisy market place.

Embracing uniqueness is an opportunity for differentiation in the design process and the market place.

In 90 minutes you will have
Practiced listening to feedback without becoming defensive
Developed confidence around what makes you and your point of view unique and valuable
Practiced techniques to suspend judgement and to tuning into what’s happening inside and around you