This is the culmination of all of the Habits combined to create something new. Barack Obama started last year by inviting us to imagine that change can happen. During the course of the USA election campaignhe connected with millions of Americans and established a grass roots movement which was unprecedented in the history of US politics.

Having won the primary vote, he took ownership as the Democratic candidate, implored Americans to Let Go of their beliefs about coloured people and embraced a unique brand of inspirational politics. Many of the often-cynical press corps who followed him around, were moved as they were swept up in the energy from his numerous speeches.

The courage and energy that emanated from Obama during his acceptance speech revealed a new boundary that he has brought to the office of President that sets him apart and makes him ‘brand new’ in the world of politics.

In 90 minutes you will have
Completed and positioned a product into a deliberate chosen market
Created a unique brand new product
Realized my idea