Once the needs are understood, the key to responding is creating a compelling proposition that a customer perceives is delivering value for money.

What are the drivers of value for money? Are they understood and responded to in the proposition that has been created?

Delivering and exceeding value for money to customers develops brand, relationships and loyalty even when things go wrong.

In 90 minutes you will have
Unpacked the value proposition for a number of common products and service
Experienced the extent to which a proposition adequately responds to a customer's needs
Identified opportunities to make products or services more responsive to customer needs